Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports. Segmenting data in new ways reveals new stories and allows you to leverage new insights. You can find new targeting opportunities, a new direction for your messaging, or the impetus to finally break a set of keywords into their … [Read more...] about 3 Ways To Segment PPC Keyword And Query Performance
Search Results for: conversion rate
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
While we approach closing out yet another year, and while the question "When can this test conclude?" still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I'll warm you up with two tips to keep in mind when you approach the … [Read more...] about While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles. We're quickly adding speakers and descriptions to our 41 all-PPC sessions, and want you to be the first to know about big announcements - as they happen. We've confirmed keynotes from Google, Bing and Facebook. We've booked a … [Read more...] about Sign up Now – For Your Chance to attend Hero Conf LA Free!
Ad Impression Share: Quantity Or Quality?
If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” When it comes to marketing metrics like ad … [Read more...] about Ad Impression Share: Quantity Or Quality?
Why Ad Blockers Are Good For The PPC Industry
For decades, the concept behind advertising has remained relatively lateral: A singular message, to a wide scope audience as many times as possible. While the evolution of Paid Search, Social Media and Programmatic Advertising has provided us with treasure chests of data and segmented audiences to target, advertisers have struggled to move into a modern mindset and use … [Read more...] about Why Ad Blockers Are Good For The PPC Industry
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
CRO for PPC: Back to the Basics
Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account. What is CRO? CRO stands for conversion rate optimization. Yes, we want to optimize for conversion … [Read more...] about CRO for PPC: Back to the Basics
How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask "where are these coins coming from and can we talk about 2016 inflation?" When you think of these budget limitations, you might feel inclined to internalize these red … [Read more...] about How To Optimize PPC Campaigns That Are Limited By Budget
How Storytelling can Up your PPC Reports
Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us... that's why we get paid the big bucks; to spend our … [Read more...] about How Storytelling can Up your PPC Reports
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Drastically Improve Your Users’ Online Experience With A/B Testing
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing
Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Drastically Improve Your Users' Online Experience With A/B Testing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Unique Ways To Improve Your PPC Conversion Rates … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
