The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold the key to the next level of account performance. There are so many data points to look at in a paid search account and each one offers a … [Read more...] about 5 Metrics I Use to Measure Account Success
Search Results for: conversion rate
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and let you get right to work on implementing the ideas that result. That's exactly what two new AdWords scripts … [Read more...] about Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
Bring The Hammer Down on Inefficient Spend With Dimension Analysis
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The good news is that this isn’t the 19th century and we do have the tools to reveal where our ad spend is being wasted. Now, we all … [Read more...] about Bring The Hammer Down on Inefficient Spend With Dimension Analysis
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
7 CRO Lessons Learned in 2013
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
