So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
Search Results for: conversion rate
Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and let you get right to work on implementing the ideas that result. That's exactly what two new AdWords scripts … [Read more...] about Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
Bring The Hammer Down on Inefficient Spend With Dimension Analysis
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The good news is that this isn’t the 19th century and we do have the tools to reveal where our ad spend is being wasted. Now, we all … [Read more...] about Bring The Hammer Down on Inefficient Spend With Dimension Analysis
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
7 CRO Lessons Learned in 2013
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Google AdWords Experiences Temporary Tracking Problems
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov 20th at 6:30 PM PST to Nov 21st at 8:00 PM PST. Who is affected? Anyone using "conversion value" as a key metric for reports, or automated … [Read more...] about Google AdWords Experiences Temporary Tracking Problems
3 Easy Steps To Success For Holiday eCommerce
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, Sam discussed how to make … [Read more...] about 3 Easy Steps To Success For Holiday eCommerce
Beat the Holiday Rush with Facebook PPC
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
