I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth. There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high … [Read more...] about New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
Search Results for: conversion rate
Did Your Holiday Optimization Work?
Now that the holiday festivities and hangovers are over with, it's time to determine whether or not you pre-holiday optimization efforts were effective. So, what questions do you need to ask and what numbers do you need to evaluate? Impressions Did your keywords get more impressions than normal during the holidays? Were those impressions for your standard keywords, or for … [Read more...] about Did Your Holiday Optimization Work?
PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look as these figures when determining the success of a campaign is a mistake. To truly realize the value of your PPC campaign you must view your … [Read more...] about PPC Outside A Vacuum
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have wondered at times for a particular account that recently lowered its budget if our … [Read more...] about Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
If you haven't already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now. We are continuously working to improve the blog and need your help in order to do so. Plus, you can be entered to win a free landing page review from the Hanapin Marketing team! If you’d like a shot at winning the review, be sure to fill in the last box of … [Read more...] about We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
5 PPC Resolutions for 2010
Since we're only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don't like New Year's resolutions. I usually don't make them, partly because choosing an arbitrary date - January 1st, for example - to begin making life changes … [Read more...] about 5 PPC Resolutions for 2010
Good SEM is SMART
After reading the second half of Ron Jones's article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas. However, my more noble tendencies forced me to merely reference them, while giving him credit for the inspiration. Mr. Jones's article discusses the methods for planning and measuring success in SEO efforts using … [Read more...] about Good SEM is SMART
PPC Hero Readership Survey – Your Chance to Win a Free Landing Page Review!
PPC Hero Readers - We need your help! In a continuous effort to improve our blog we’d liked to update our Readership Stats. We’ve created a short survey that we’d love for you to help us with. Our goal is two-fold: first off, we would like to learn specific details about our readers which will help to write tailor-made content for the blog, and secondly we would like to … [Read more...] about PPC Hero Readership Survey – Your Chance to Win a Free Landing Page Review!
Landing Page Testing: How to test and what to test
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting … [Read more...] about Landing Page Testing: How to test and what to test
PPC News Roundup for 11/13/2009
Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics... The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be … [Read more...] about PPC News Roundup for 11/13/2009
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
PPC News Roundup for 11/6/2009
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs. Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of … [Read more...] about PPC News Roundup for 11/6/2009
