The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
Search Results for: display network
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Bring More Visitors To Your Site By Advertising on eZanga
This is part 2 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of the most advanced systems to detect and deter click fraud in online advertising. Whether it is a B2B or B2C company, eZanga.com has the … [Read more...] about Bring More Visitors To Your Site By Advertising on eZanga
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
News Update: Google Analytics Adds Multi-Channel Funnels
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the “players” who “assisted” in a tracked and completed conversion. Typically speaking, the last ad clicked gets all the credit for … [Read more...] about News Update: Google Analytics Adds Multi-Channel Funnels
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature … [Read more...] about To Optimize or Not To Optimize, Google’s New Ad Setting
Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook … [Read more...] about Facebook: You Can Lead a Horse to Water…
The End of Behavioral Marketing?
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to many new proposed ideas as to stop advertising platforms from accessing computer browser history in order to more … [Read more...] about The End of Behavioral Marketing?
PPC News Roundup for December 3, 2010
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
