Basic PPC Strategies, Dynamic Search Ads
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing. Read More »
Advanced PPC Strategies, How To
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic. Read More »
Advanced PPC Strategies, Basic PPC Strategies
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them. Read More »
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts... Read More »
If you have a site with just TONS of products, there's a good chance you aren't specifically targeting every single product. With Dynamic Search Ads, all of those products you missed can still get targeted ads. Read More »
Advanced PPC Strategies, Google Ads
Dynamic Search Ads (DSA) was first launched in beta in late 2011 and went on to be fully released to Adwords users in October 2012. Despite this it seems that uptake has been poor - take a look into the hows and whys of DSA... Read More »
Google Ads, News Updates
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause... Read More »
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