Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
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Want to Meet Experts From Bing, Adobe and Google?
Hero Conf is the largest London conference 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and Google, and fantastic local agencies like Periscopix, Koozai, Found and Jellyfish. From our all-new advanced track to open forums with Bing and … [Read more...] about Want to Meet Experts From Bing, Adobe and Google?
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately, get … [Read more...] about [New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
5 ROI-Improving Campaign Types You’ve Never Tried
One common thing I hear from clients during the onboarding process when they've just come from another agency or freelancer managing their accounts is that they didn't feel they were being innovative enough. My favorite type of client totally gets how most things in PPC need to be tested before it can be determined if it was a success or not. The are super happy to allow … [Read more...] about 5 ROI-Improving Campaign Types You’ve Never Tried
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan. The Challenge This particular client, … [Read more...] about Increase User Engagement For PPC Traffic
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
Voting Begins For The 2015 Top 25 Influential PPC Experts
As we approach summer, it's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut? That's where you come in! We're asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our … [Read more...] about Voting Begins For The 2015 Top 25 Influential PPC Experts
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users want to … [Read more...] about Analyzing Google’s May 5th Livestream Event Updates
Liveblogging Google’s Latest AdWords Innovations
Google is once again presenting new AdWords innovations. This time the livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event. Follow our updates and analysis live! [12:20 PM] Thanks for joining us as Google releases its latest AdWords innovations! We'll be beginning in about 10 minutes. Make sure to … [Read more...] about Liveblogging Google’s Latest AdWords Innovations
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
