The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies. Where To Start We believe in a holistic approach to … [Read more...] about Benefit From PPC And SEO Working Together
Search Results for: dynamic search ads
Defining Negative Keyword Match Types
An essential and fundamental step in creating your campaigns and ad groups is building and adding your keyword lists. Any keyword you add should, of course, be related to the product or service you’re offering. The goal is when a potential customer is searching for a solution your ad will show, and then lead them to your site. Unfortunately, search advertising isn’t always … [Read more...] about Defining Negative Keyword Match Types
Our PPC Training is Not for the Weak-Minded
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry's finest, all within two days. We get … [Read more...] about Our PPC Training is Not for the Weak-Minded
Google For Jobs: How Does This Affect Me?
Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in. The results are jobs pulled in from third party job posting sites and company job … [Read more...] about Google For Jobs: How Does This Affect Me?
Guide to URL Tracking In Google Analytics
8/12/2020 What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or your analytics platform of choice, you are losing out on helpful information. When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely … [Read more...] about Guide to URL Tracking In Google Analytics
We Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles (91% of attendees say they'll be returning), we're jumping right back into planning for our next event. And we need your help. Our speakers are the single most important part of our live event experience. So here is the open call to make your voice heard. Through May 31, we're accepting speaking pitches for Hero … [Read more...] about We Want Your Speaking Pitch…Now!
7 Tips To Optimize Your Bing Shopping Campaign
There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting up a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency. Specifically, we are going to cover 7 areas of … [Read more...] about 7 Tips To Optimize Your Bing Shopping Campaign
Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking. Audit Your … [Read more...] about Thoughts About PPC Conversion Tracking
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
Your First Look At The Impact Of Google’s Exact Match Update
In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts. 1) Function … [Read more...] about Your First Look At The Impact Of Google’s Exact Match Update
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Bidding is the most important lever to affect performance. The simplest way to execute is a strategy … [Read more...] about Hidden Costs in your Bid Strategy: Incremental Measurement
