For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call tracking technologies have been … [Read more...] about Driving Phone Conversions – Let’s Talk
Search Results for: dynamic search ads
Looking Forward To AdWords Ad Customizers
In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad customizers over the coming weeks. … [Read more...] about Looking Forward To AdWords Ad Customizers
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
Move Past ROAS And Think ROI
This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
These 3 Ethical Advertising Notions are Archaic
As marketers, we harbor a distinct relationship with the science of human behavior, which is to say we aim to control it. If that sounds overstated, or simply too dramatic, it’s because notions of mind-control, thought guidance, brainwashing— however you want to characterize it— are sinister. There’s nothing so blatantly evil in advertising. However, every time we write … [Read more...] about These 3 Ethical Advertising Notions are Archaic
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let's explore a couple questions you should ask or consider when building out a pay-per-click program. Question #1: What are my goals? One of the most important questions to ask as a paid … [Read more...] about What To Ask When Building Your PPC Program
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season? Sales Directions In approaching the back to school season for e-commerce, there are 2 directions to point your sails (and sales). The first involves a broad … [Read more...] about PPC Roundtable: Back To School
Take Advantage of AdWords Audiences With RLSA Campaigns
Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA’s). Your bidding strategy can become increasingly targeted enabling you to move from … [Read more...] about Take Advantage of AdWords Audiences With RLSA Campaigns
How to Track Facebook Conversions in 5 Easy Steps
As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to use that data to optimize for conversions. How Does Facebook Conversion Tracking Work? The Facebook conversion pixel allows … [Read more...] about How to Track Facebook Conversions in 5 Easy Steps
