LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign
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8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at ulaud, Kenzie Academy, Milestone Inc, Obility, Hanapin Marketing, & Workshop digital. Here's a brief look at some of the positions available: uluadFolsom, CARole: Search Engine Marketing Associate Digital marketing is both an art and a science, and we’re looking for someone who … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
[Hero Academy Video] Reporting 101 for Google Ads
Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad. Here's a brief look at some of the positions available: Go Local InteractiveOverland Park, KSRole: SEO Specialist As a Search Engine … [Read more...] about 9 New Jobs Posted on the PPC Hero Job Board
[Hero Academy Video] Dynamic Search Ads for Beginners
Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related to the content on your site. Then, the headline and landing page are dynamically generated to match the search term. This allows for more congruency between the search term, the search ad and the landing … [Read more...] about [Hero Academy Video] Dynamic Search Ads for Beginners
Want to Become a PPC Hero Author?
You're interested in writing for PPC Hero, and we're excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below. About PPC Hero As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open … [Read more...] about Want to Become a PPC Hero Author?
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as one way to answer that question. Rachael Law also … [Read more...] about How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
[Hero Academy Video] What You Need to Know About Naming Conventions
There’s a lot of complexity in running paid ads, so it's easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more … [Read more...] about [Hero Academy Video] What You Need to Know About Naming Conventions
