In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
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Back To School PPC: Get In The Bus Driver’s Seat
This week we’ve been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year’s BTS efforts live. Today we’ll cover the first steps of not only knowing your own traffic, but also … [Read more...] about Back To School PPC: Get In The Bus Driver’s Seat
A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we’ll go over the native features in the AdWords interface and the pros and cons of each. Manual Bidding If you … [Read more...] about A Guide to AdWords Bid Adjustments
Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase? If … [Read more...] about Why You Should Do Dynamic Retargeting on Facebook
Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing – add additional terms to your current seed keywords to transform them into long tail keywords. A seed keyword is a one or two … [Read more...] about Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an auto repair shop so there’s no use paying another mechanic to fix your car! DIY. You used to be a professional painter? Then save a buck and paint your own house! DIY. There … [Read more...] about AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
Google AdWords Interface Replaces “Delete” with “Remove”
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”. As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available. Most … [Read more...] about Google AdWords Interface Replaces “Delete” with “Remove”
Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing and scheduling your ads now. Writing … [Read more...] about Write and Schedule Your Holiday Ads Now – Save Time Later
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
A Client’s Introductory Guide to Pay Per Click Marketing
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to the relationship in a way that will help you make the most money. I’ve broken this post into three parts: 1. What is Pay Per Click Marketing? 2. What is the Key to Winning at … [Read more...] about A Client’s Introductory Guide to Pay Per Click Marketing
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
