This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
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PPC & Brand Awareness: Are You Doing it Right?
Today's article is provided by PPC Hero Ally Andrew Fellmuir on behalf of Ingenuity Digital. -- PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted in Y sales and the X clicks cost a … [Read more...] about PPC & Brand Awareness: Are You Doing it Right?
The Ultimate How-To Guide for Bing Parameters
For this month's series, PPC Hero is concerned with all things dynamic. We'll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of "Does Dynamic Keyword Insertion actually work?" If it can be automated, scripted, or dynamically generated, we've got it - so stay tuned! Dynamic Keyword Insertion (henceforth known … [Read more...] about The Ultimate How-To Guide for Bing Parameters
Get Up to Speed With Bing’s Latest Updates
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign transition, Bing added support to help accommodate the forced switch to enhanced campaigns. There were still enough … [Read more...] about Get Up to Speed With Bing’s Latest Updates
How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a fairly simple way of mitigating the potential problems at the end of the month that are common with managing PPC accounts: “How did we get so far over … [Read more...] about How To Bid Smarter With Your Ideal Keyword Positions
Optimize For Offline Conversions With New AdWords Conversion Import Feature
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers to track the entire sales cycle from ad click, to offline conversions AND THEN… import these offline conversions back into … [Read more...] about Optimize For Offline Conversions With New AdWords Conversion Import Feature
One Month-In: The Ultimate AdWords Optimization Checklist
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what we did there?) out of it. Andrew's original posts are great reads for new accounts, so check them out here, and scroll down for the full … [Read more...] about One Month-In: The Ultimate AdWords Optimization Checklist
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
Save Time With The Ten Minute PPC Audit
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account and Carrie has dived into quick and dirty quality score techniques. Today we're going to look at the ten minute 'sense-check' audit. ---- A well-researched, in-depth audit of a PPC account can … [Read more...] about Save Time With The Ten Minute PPC Audit
Build Out Your Account With 3 Time-Saving Tips
It's series week on PPC Hero, and for July that means we're all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad review, we're here to lend a helping hand in reclaiming a little bit of your work life from the rigors of PPC account management. For today, we're … [Read more...] about Build Out Your Account With 3 Time-Saving Tips
