This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Search Results for: excel
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time … [Read more...] about Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for … [Read more...] about My Top 5 AdWords Filters For PPC Managers
Marty Demonstrates the Purple Cow Principle – Facebook Style!
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. First, if … [Read more...] about Marty Demonstrates the Purple Cow Principle – Facebook Style!
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone … [Read more...] about Heroview – CRO & Analytics for PPC with James Svoboda
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
This is the first post of a series called "why to trust a (insert stereotype) with your PPC account." It's the brainchild of Amy Hoffman, one of Hanapin's Account Supervisors and our first profile! Let me first give you a bit of background: In March, we wrote a series called "Behind the Curtain: Uncovering Amazing Search Marketers." Its focus was on Hanapin's job interview … [Read more...] about Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
