I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
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Beat the Holiday Rush with Facebook PPC
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
Increase Conversions With Facebook Lookalike Audiences
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive incremental conversions as we approach the holiday season. Also, in honor of Jeff Allen’s post the other day, I decided to use a picture of … [Read more...] about Increase Conversions With Facebook Lookalike Audiences
User Generated Facebook Ads The Right Way
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the perfect, crowd-sourced ad to appear in their in-box, thanks to some idiotic “create our ad” campaign. Well, maybe if you’re Harley Davidson or Apple, you can get away with that. … [Read more...] about User Generated Facebook Ads The Right Way
Motivating Customers With Your Facebook PPC
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for the stuff that’s relevant to the ad -- rather than, you know, placing a nice fat call-out directly on the home page. Or even … [Read more...] about Motivating Customers With Your Facebook PPC
Webinar Recording: How to Win at Social PPC – Facebook Edition
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. Video: Slides: Webinar Recording: How to Win at Social PPC - Facebook Edition from Hanapin Marketing Extra Questions: 1) For Months I had a Campaign … [Read more...] about Webinar Recording: How to Win at Social PPC – Facebook Edition
Making Your Facebook Ads Native
A few months back, The Ad Contrarian -- a hardcore skeptic around Facebook ads, if ever there was one -- wrote the following about Native Advertising [emphasis mine]: Nobody seems quite sure what they mean by native advertising. But I think I know what they mean. They don't know it yet, but they mean using traditional advertising strategy on the web. They mean that if you … [Read more...] about Making Your Facebook Ads Native
How to Win at Social PPC: Facebook Edition [Webinar]
Being "good" at social media is often easier said than done, and that goes double for social advertising. Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. They'll deliver key insights including: What tactics, … [Read more...] about How to Win at Social PPC: Facebook Edition [Webinar]
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
Facebook As Image and Brand-based Advertising?
So... the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range of retail purchases. But at the same time, somewhere close to 90% of purchases are researched online, with research including articles, … [Read more...] about Facebook As Image and Brand-based Advertising?
Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and … [Read more...] about Facebook Reports Get an Extreme Makeover
What You Can Learn From The Onion’s Facebook Marketing Strategy
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how is The Onion making money off this? How does the economics of this move shake out? After all The Onion doesn’t have native advertising in the same way that BuzzFeed … [Read more...] about What You Can Learn From The Onion’s Facebook Marketing Strategy
