If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because they take ads from the sidelines and into the newsfeed, which is huge, and one reason that mobile ads perform several times better than regular … [Read more...] about Video Ads the Next Big Thing for Facebook?
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Facebook Ads Case Study – Education Space
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all of our clients. But when it works, it works really well. In this Facebook Ads case study I will walk you through how I'm promoting Facebook Ads and sponsored posts and it's … [Read more...] about Facebook Ads Case Study – Education Space
How To Build Your Own Facebook PPC Campaign From Scratch
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I've found it to be surprisingly difficult when it comes to advertising on Facebook, primarily because of the lack of information out there. In fact, there are still several questions regarding Facebook ads and how to set them up, … [Read more...] about How To Build Your Own Facebook PPC Campaign From Scratch
Facebook Ads: What’s Your Angle of Approach?
Does anyone remember the DeBeers Right Hand Ring campaign from like, 10 years ago? Instead of continuously pitching diamonds for engagement rings, DeBeers thought they’d try another angle of approach for their product: why not pitch the “I bought it for myself to celebrate my independence and success“ aspect of diamond rings? So they did, and the results were … [Read more...] about Facebook Ads: What’s Your Angle of Approach?
The Easiest Part of A Facebook Ad to Optimize
When BoostCTR first started optimizing Facebook Ads, we were delayed for a few months on our ability to optimize images. Which left us with just headlines and copy. Now, if you talk to most people, they’d be apt to say that headlines and copy are hardly worth optimizing, as so much of an ad’s success rests on the image. And they would be wrong. Just how much can a new … [Read more...] about The Easiest Part of A Facebook Ad to Optimize
Choose an Unusual Angle For Your Facebook Ads
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame photos. For example, let’s look at this ad: The headline is OK, since it calls out the prospect by name, or at least by … [Read more...] about Choose an Unusual Angle For Your Facebook Ads
Beware Black & White Photos for Facebook Ads
I love great black and white photos. Texture seems to come to life in black and white and older photos of the past just seem to belong to the world of black and white. But I hate them when it comes to Facebook ads, even when they seem to work. Take a look at these two ads for an example: Granted, those are pretty cool images, but they’re not great images for … [Read more...] about Beware Black & White Photos for Facebook Ads
Testing Rules and Opinion Drools — Especially For Facebook Ads!
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys started out target a very broad demographic of US males under the age of 50. So what did they do right? They … [Read more...] about Testing Rules and Opinion Drools — Especially For Facebook Ads!
Facebook Ad As Publicity Stunt?
Red Bull has Felix Baumgartner and his 24-mile high, speed-of-sound sky dive, but Beta Brand has Fauxfu, the first “Vegetarian-Friendly Meat”: Two things I love about this ad: 1) The picture makes use of “non-existent functionality” by showing a play button over a static image. Even though this technically violates Facebook’s ad guidelines, it’s something I’ve … [Read more...] about Facebook Ad As Publicity Stunt?
Is Your Facebook Ad Image Doing Enough?
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads -- and the phenomena does exist -- the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads. The problem is that most ads present almost nothing worth looking at. There’s no reason to go from merely seeing the ad to consciously looking at it. And … [Read more...] about Is Your Facebook Ad Image Doing Enough?
Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to reach people actively in the market right now, the best platform remains search. Hey, there’s a reason Google is a bazillion dollar empire -- … [Read more...] about Facebook Ad Branding – A Case Study
Facebook Ads & The Art of Hyperlocal Advertising
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean being in the same neighborhood. It often means being in the same city (or the same side of town) AND sharing a … [Read more...] about Facebook Ads & The Art of Hyperlocal Advertising
