It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. With … [Read more...] about Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
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Ads in the Wild: When Shorter Really IS Better
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. A … [Read more...] about Ads in the Wild: When Shorter Really IS Better
Are You Taking Advantage of the Images in Your Own Back Yard?
It's Tuesday, and that means time for another installment of our "Ads in the Wild Series" from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. So … [Read more...] about Are You Taking Advantage of the Images in Your Own Back Yard?
Ads in the Wild: Words as Pictures
This is the seventh in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Facebook ads allow … [Read more...] about Ads in the Wild: Words as Pictures
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. As a social … [Read more...] about Ads in the Wild: Make ‘Em Look Where You Want
Modified Broad Match, Understood
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary family. Laughing to myself, I saved the pic to get back to work. Later, while puzzling over why my broad match keywords were getting impressions in an account, … [Read more...] about Modified Broad Match, Understood
Ads in the Wild: Keeping it Social with Nostalgia
Is there anything quite as “social” as nostalgia? Proust may have had a very private trigger for his memories of time lost, but most of the time, we tend to trip nostalgic based on shared cultural memories -- stuff that evokes the way things were “back in the day.” What could be more inherently social than that? And since I wrote last week’s column about the importance of … [Read more...] about Ads in the Wild: Keeping it Social with Nostalgia
Ads In The Wild – Keeping It Social
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad … [Read more...] about Ads In The Wild – Keeping It Social
Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. What’s … [Read more...] about Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
