In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
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Pinterest Ads: The Basics
What you need to know about Pinterest When thinking of digital marketing, Google Ads and Facebook are at the forefront of every marketer’s mind. While these platforms are essential to an effective digital strategy, they have become commonplace and are saturated with competitors. Therefore, it is important that marketers blaze the trail of new advertising networks to … [Read more...] about Pinterest Ads: The Basics
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul's. This year's program is well on it's way to becoming our largest UK event yet, and there is no better time than now to convince your boss to attend. Leave Hero Conf knowing your training spent with us was … [Read more...] about Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
What Is A Good Click Through Rate (CTR)?
What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this question only regarding Google … [Read more...] about What Is A Good Click Through Rate (CTR)?
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
How to Visualize Last Year’s PPC Data – and Learn From It
As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch. But Orbiter PPC Data Visualizations can … [Read more...] about How to Visualize Last Year’s PPC Data – and Learn From It
Our Hero Conf Austin Schedule is Now Live!
It wasn't easy. After wading through hundreds of speaking pitches, and completing our thorough review process (more on that in a minute), we're excited and proud to roll-out what we think is our best Hero Conf agenda yet! Jam-packed with brand-new, and truly innovative PPC content, we can't wait to share the best and latest our experts have to offer. Check out the … [Read more...] about Our Hero Conf Austin Schedule is Now Live!
The Ultimate Guide to PPC Marketing
Download The Ultimate Guide to PPC as a PDF What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search … [Read more...] about The Ultimate Guide to PPC Marketing
Why PPC Clicks And PPC Sessions Never Match
If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data does not line up in Analytics. Sometimes it is … [Read more...] about Why PPC Clicks And PPC Sessions Never Match
5 Fast Fixes For Your Holiday PPC Strategy
Months of planning, weeks of implementation, days of scrambling, and one extended "break" hoping it all pays off. With Black Friday and Cyber Monday officially in the books, digital marketers are quickly diving back into the data to see where opportunity lies for December. While the first weekend of the holiday season is a good indicator of PPC account health, there is plenty … [Read more...] about 5 Fast Fixes For Your Holiday PPC Strategy
What’s In A Name? Building Powerful Product Titles For Ecommerce
Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes. What we’ve found is that how you structure your title will vary based … [Read more...] about What’s In A Name? Building Powerful Product Titles For Ecommerce
