There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
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Adding Facebook Ad Block Lists
If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing Display Network … [Read more...] about Adding Facebook Ad Block Lists
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Facebook Custom Audience Targeting Updates
Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to them a more specific … [Read more...] about Facebook Custom Audience Targeting Updates
The Best of the Best Industry Updates of 2017
You have probably seen the insane amount of updates that platforms have been rolling out in 2017 so far. From search to social to display, there have been some awesome new tools to play with in your marketing strategy. Now, you might have seen all the updates as they came out and thought I WANT TO USE THEM ALL! But which ones are worth giving your precious time and effort … [Read more...] about The Best of the Best Industry Updates of 2017
Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now … [Read more...] about Reengage Customers With Facebook Messenger Ads
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
What You Need To Know About Click And Bot Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to … [Read more...] about What You Need To Know About Click And Bot Fraud
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
