Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.

Reddit provides amazing opportunities to reach new audiences in a profitable way for those who know how to execute campaigns.

This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination.

Small businesses are at a severe disadvantage when trying to run AdWords accounts. Read why and what alternatives are available.

Explore market expansion opportunities within Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait!

Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.

How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest?

There are hundreds of PPC updates every year across multiple platforms; in this whitepaper, we’ll discuss some of the most impactful updates of 2015.

In this article, we’ll dive into some exciting targeting options within programmatic and how it could potentially drive your marketing campaigns to the next level.