Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social media has become a non-negotiable part of every savvy brand’s digital marketing strategy. The ever-changing users’ behavior and never-ending innovative feature updates from social media platforms keep marketers on … [Read more...] about Social Media Marketing in 2022: Five Trends to Double-Tap on
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14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
How to Combine Organic and Influencer’s Sponsored Content
The key to good content marketing is to create a smart strategy and decide on the purpose of your content. Using organic content is great but has its limitations, which is precisely why many marketers use paid content as well. Ads are very powerful but come with their own problems. In this article, I am going to explain what those two are and how you can use them in … [Read more...] about How to Combine Organic and Influencer’s Sponsored Content
Past, Present, and Future: Social recommendations for the Festive Season
Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and compiled recommendations to help you prepare for the holiday season. If you’d like to see even more ideas and industry news, we recommend checking out the Clicks & Mortar - … [Read more...] about Past, Present, and Future: Social recommendations for the Festive Season
7 PPC Trends To Follow In 2022
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual start-ups. Here we have listed Seven PPC … [Read more...] about 7 PPC Trends To Follow In 2022
12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
Think Big About Cross-Channel Data!
You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible? We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically complex reality of … [Read more...] about Think Big About Cross-Channel Data!
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You can identify specific moments in your video … [Read more...] about Video as a Non-Negotiable for Digital Marketing
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks. Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness. Read on to learn … [Read more...] about 6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
