More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
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Getting Started With AdWords Scripts
In 2013, I spoke at Hero Conf for the first time and decided to talk about the then relatively new AdWords Scripts, something not many advertisers had ever heard of, let alone tried in their accounts. That session went well and spurned numerous follow-ups at other conferences, and helped me grow my tool company, Optmyzr, where we build tools and scripts to make account … [Read more...] about Getting Started With AdWords Scripts
The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing. CEO’s & CMO’s are not the most patient bunch of people. They want to see quick results along with deep performance insights. Testing is key to understanding what elements of campaigns work/don’t work and why. PPC platforms are highly flexible, … [Read more...] about The Case For PPC As A Testing Ground
Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Google’s Inclusion Of Buy Button A Game Changer For Retailers
Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP --------> Go to the retailer’s site ------> Complete the … [Read more...] about Google’s Inclusion Of Buy Button A Game Changer For Retailers
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan. The Challenge This particular client, … [Read more...] about Increase User Engagement For PPC Traffic
Two Reasons Why I Don’t Buy Into The Quality Score Hype
I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business … [Read more...] about Two Reasons Why I Don’t Buy Into The Quality Score Hype
Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time
You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, Top Ten Paid Social Media Advertising Hacks of All Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Reassess How Your Facebook Campaigns Are … [Read more...] about Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time
Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
Hanapin is running into more and more sales deals where the prospective client is basing their decision on whether they want to hire a specialist, which is us, or a generalist, which is sometimes their traditional agency of record and sometimes a full-service digital agency. This post will go through the various aspects of that decision-making process. Client Request - “We … [Read more...] about Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
Reassess How Your Facebook Campaigns Are Structured
How old are your Facebook campaigns? I have a Facebook account that has just recently turned three years old. Over its first three years, creative has been updated, ad testing concluded, and new ad types added, but the account structure has been left alone. However, a lot has changed in the last year in Facebook. What Has Changed? Ad Sets – Also considered the ad … [Read more...] about Reassess How Your Facebook Campaigns Are Structured
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of … [Read more...] about Dynamic Search Ads: An Underused Way to Grow Your PPC Account
PPC Account Structure and Organization Part III
Back in October I ranted about organized structuring and how much it can help you with the following: Reporting (You can report on different levels more easily) Optimizing (Account updates become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Build Outs (Growing accounts becomes easier) In January, I continued on this rant, going … [Read more...] about PPC Account Structure and Organization Part III
