Whether you're starting a PPC account from scratch or inheriting a large account from another agency or manager, the story should start pretty much the same. "Once upon a time in PPC land, I opened a Google Analytics account and double-checked that all of my traffic and conversion tracking was implemented correctly." Maybe this process isn't a fairy tale, but ensuring you … [Read more...] about How to Set Up Proper PPC and Analytics Tracking
Search Results for: landing pages
Expand Your Keyword List Smartly and Efficiently
Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing PPC … [Read more...] about Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
PPC News Roundup for Friday 8/7/2009
Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left. Interested in more details on the Yahoo-Microsoft agreement? Search Engine Land's post "Micro-Hoo: The Details Emerge With SEC Filing" highlights … [Read more...] about PPC News Roundup for Friday 8/7/2009
Our Greatest Hits for July 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from July. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in at the #1 spot is Amber's post listing 10 easy ways to optimize your PPC landing pages and increase your … [Read more...] about Our Greatest Hits for July 2009
5 PPC Tasks to Start Your Month off Right!
As I'm sure you are aware, it's a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that will help improve your performance for the rest for the month. When optimizing your PPC campaigns, you should always make positive changes all month long. However, you should front-load as … [Read more...] about 5 PPC Tasks to Start Your Month off Right!
10 Questions You Should Ask a Potential New PPC Management Firm
You’ve either been trying to manage your company's PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm? You know more could be done. You have 50 keywords in your entire account. You … [Read more...] about 10 Questions You Should Ask a Potential New PPC Management Firm
PPC News Roundup for Friday 7/24/2009
The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in 'clothes for kids' or 'pc laptops', then they ask for the parents to go online and buy them. Another tip is to go for the long tail and write … [Read more...] about PPC News Roundup for Friday 7/24/2009
How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week's Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, … [Read more...] about How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine when … [Read more...] about Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
Separating Match Types in AdWords: A Follow Up Post
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns). As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your … [Read more...] about Separating Match Types in AdWords: A Follow Up Post
Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement. But with all of the data that’s available to an account … [Read more...] about Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
