Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
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How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for branding and won’t provide a direct path to revenue. While it might not be a perfect fit for every client, there is an opportunity to provide growth to clients who are well prepared to handle “top of … [Read more...] about How Yahoo Stream Ads Opened Up Doors For One Client
How Friendly Is Your Mobile PPC Presence?
With Google’s recent announcement that a site’s “mobile friendliness” will soon impact its organic ranking on mobile devices, I started thinking about mobile PPC campaigns. In a sense, the two are related. Though the former is SEO-related, the end goal is still the same, isn’t it? We all want visibility and conversions on mobile devices, whether we’re utilizing SEO or PPC … [Read more...] about How Friendly Is Your Mobile PPC Presence?
7 Areas Where Your PPC Account Is Broken
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
Know The Differences Between Facebook and Google Ads And When You Should Use Each
For a newer article on this topic visit: 5 FAQs For Marketing on Facebook Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to … [Read more...] about Know The Differences Between Facebook and Google Ads And When You Should Use Each
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Question: When I say “tissue” what comes to mind? Answer: Kleenex What about “cheese crackers”? Okay, you get the point. These two brands have created awareness where you associate their brand immediately for a term (tissue & Kleenex have almost become synonymous). Brand awareness can make or break a business, and it’s something that is most often a focus for … [Read more...] about From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Introducing the Stockton Report: Find Keywords with Hidden Value
PPC Hero series week wraps up today as Kevin looks at how to find keywords with hidden value. Take a look at all report focused posts this week, including Carrie's take on location extensions, Jacob's assessment of the destination URL report, Kayla's look at how to use client service reports to improve retention, and Rachael's insight into two key Analytics reports. AdWords … [Read more...] about Introducing the Stockton Report: Find Keywords with Hidden Value
How to Use Client Service Reports to Improve Retention
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100% conversion rate would be somewhat … [Read more...] about How to Use Client Service Reports to Improve Retention
