When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
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June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
Cross-Platform Lead-Gen Strategy That Lowers CPL
A strong lead-gen funnel is more important than ever especially considering the COVID time period in which I am writing this. Informing users and helping guide them through the funnel is the best way to continue to drive qualified leads. One of the better strategies I have recently implemented is a cross-platform play between LinkedIn and Facebook - gaining qualified users … [Read more...] about Cross-Platform Lead-Gen Strategy That Lowers CPL
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a customer follows through with their stay, automatically adjusting bids to maximize booking value. In the next few weeks, expect the rollout … [Read more...] about May 2020 Updates to Paid Media Platforms
PPC News: Keeping Pace with the Industry
The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you're marketing strategy can keep up too. This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. And hey, you’ve already made it here, which means you’re doing great so … [Read more...] about PPC News: Keeping Pace with the Industry
Assessing Your PPC Data and Analytics Needs
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense effort, specialized tools, and the grit to see it through. Lacking any of these is a recipe for disaster, but often it’s not until we’re halfway into our climb that decisions made during the … [Read more...] about Assessing Your PPC Data and Analytics Needs
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it's essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent Hanapin/Brainlabs email blast, and are an excellent source of industry trends, strategic … [Read more...] about March Updates to Paid Advertising Platforms
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
