Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing plans and business marketing strategies of … [Read more...] about 11 Amazing LinkedIn Features You Must Use in 2021
Search Results for: linkedin ads
B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think. Filling out your company page and sending out a few invitations to people to like your page isn't enough for the magic to happen. LinkedIn is a social media platform dedicated to connecting the world's … [Read more...] about B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
A Successful LinkedIn Group Targeting Test
LinkedIn has a wealth of targeting options from job titles to company domain uploads. As with most social media channels, having a great audience is paramount to the success of the campaign and reaching your KPI goals. LinkedIn groups are likely more used as a discussion tool for users than targeting but it should be an area you’ll want to explore for your LinkedIn … [Read more...] about A Successful LinkedIn Group Targeting Test
Tracking Your Free Google Shopping Ads
(inspired by Curtis K) The idea, “Track Surfaces across Google: Clicks.” Utilizing Google Merchant Center for this information leaves us in the blind. Two things: I personally do not like being in the blind with digital advertising. I like being able to track what I am doing. Yes, it’s micromanagement, and Sam I do not like … [Read more...] about Tracking Your Free Google Shopping Ads
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
[Hero Academy Video] Setting Up Your First LinkedIn Campaign
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign
Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we've released 4 BRAND NEW videos! Along with videos that show you the basics of getting started in different platforms, Hero Academy will … [Read more...] about Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
New from LinkedIn: 2018 Year In Review
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren't available on other social platforms. In an effort to keep up with the emerging ways in which users interact with content, … [Read more...] about New from LinkedIn: 2018 Year In Review
Before Spending Money On LinkedIn, Do This First
Today, I want to focus on some things that you can and should be doing with your LinkedIn profile before you start to advertise on the platform. According to LinkedIn, there are more than 500 million members on the site with more than 60 million senior-level influencers and more than 40 million decision-makers engaged on the platform. It’s clearly the place to find the … [Read more...] about Before Spending Money On LinkedIn, Do This First
Quora Ads: How to Reach Your Target Audience at Key Moments
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
