Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
Search Results for: microsoft ads
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
The Simple Beauty Of A PPC Bid Template
I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket. This is … [Read more...] about The Simple Beauty Of A PPC Bid Template
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
My 2017 PPC Platform Wish List
We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent for this blog post: I hope the geniuses behind each of the … [Read more...] about My 2017 PPC Platform Wish List
Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters. And sure, … [Read more...] about ETAs Ruined My Ad Tests (& How We Can Overcome This)
Limited Seats Remain for Advanced Excel and Agency Growth Workshops
Hero Conf London is coming soon, 24-26 October at etc.venues St Paul's. And we still have a few seats remaining for our intensive workshops on Day 3. Grab one of 6 seats remaining for our advanced Excel workshops with our Excel Hero Pass. The Excel Hero Workshop is designed with the expert-level account manager in mind, with sessions dedicated to uncovering efficiencies and … [Read more...] about Limited Seats Remain for Advanced Excel and Agency Growth Workshops
Only 44 Seats Remain at Hero Conf London!
So maybe you’ve heard some talk about Hero Conf London. You’ve head about the focus on PPC or the 10 unique networking opportunities. Maybe you’ve heard that it’s an event that puts content first, with the goal to bring exciting new product and service announcements from the biggest players in the game. Well, all that’s true, and so much more. Here’s just a sampling of what … [Read more...] about Only 44 Seats Remain at Hero Conf London!
