Just a friendly reminder that AdCenter has a planned outage today. It's supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren't in the Pacific time zone, here's when the outage will affect you: Eastern: 3 pm to 5 pm Central: 2 pm to 4 pm Mountain: 1 pm to 3 pm Check back to PPC Hero for hard-hitting updates just … [Read more...] about AdCenter Planned Outage on 4/21/12
Search Results for: microsoft ads
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they've had an update or two a month so far. We here at Hanapin Marketing really look forward to these changes, because generally they make our lives just a little bit easier with each update. This past week Microsoft adCenter announced some new … [Read more...] about Campaign Management Updates In Bing
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting "Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets" at Hero Conf on April 16-17, 2012 in Indianapolis, IN. Matt will also be moderating a panel on Advanced Mobile Marketing. The early bird deadline has been … [Read more...] about Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Exciting Changes in adCenter
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it'll make for more targeted account structures and even happier Account Managers! So what are these … [Read more...] about Exciting Changes in adCenter
How To Succeed in a Competitive PPC Market
Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re well aware of the challenges ahead. You’re aware that your cost per click is going to be 3-4x what it may be in a less competitive area. What … [Read more...] about How To Succeed in a Competitive PPC Market
Heroview- The Future of Personal Computing and Its Effect on PPC
As we continue our monthly interviews with PPC experts, our February Heroview featured David Szetela (@Szetela), Chief Marketing Officer for Bionic Click, and former Owner and CEO of Clix Marketing. David is very involved in personal computing, and here he shares some insights on how technology is evolving as well as how PPC will be effected. PPC Hero: Welcome to today's … [Read more...] about Heroview- The Future of Personal Computing and Its Effect on PPC
New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights the differences in targeting methods for Google and Bing. In the past few months, Bing has been rolling out features that are making it more … [Read more...] about New Language Targeting In adCenter
Interview with Robert Brady!
Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I didn't even know about PPC until I took an internet marketing course in college. This was the first time the university offered the class and I signed … [Read more...] about Interview with Robert Brady!
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Let’s Stay Together: Merging AdWords & Analytics Reporting
In today's post, which is our third installment of this week's PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of Al Green, "Times are good or bad, happy or … [Read more...] about Let’s Stay Together: Merging AdWords & Analytics Reporting
Love Me Tender: Uploading Negatives Into Bing
Welcome to the second installment of our PPC Love Series this month. Even though today is my birthday, which is a very happy day, I am prepared to tell you about my heartache and strife with the adCenter editor and it’s sometime unwillingness to be a good PPC partner. So what do you do? Keep it around or break up with it? Many times I have wanted to end the relationship, … [Read more...] about Love Me Tender: Uploading Negatives Into Bing
