There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.

Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as "Enhanced Campaigns" in order to make transitioning AdWords campaigns to easier.

In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested...

Get a quick recap of our Reach Expansion Final Four Series for March PPC Madness.  Your finalists include Pinterest, Facebook, LinkedIn and Amazon Product Ads.  Don't miss any part of this journey down the road to helping you expand your reach in different marketing elements!

Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so...

March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket...

We here at PPC Hero are all about stretching the reach of our industry, and with that in mind, this week’s news update is going to stretch the definition of the word “news.”  This week it came to our attention that Facebook is planning on...