In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...

After wading through hundreds of speaking pitches, and completing our thorough review process, we're excited and proud to roll-out what we think is our best Hero Conf agenda yet!

Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.

Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.

If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.

Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you...

Today we have a guest post from one of our PPC Hero allies! Nate Turner is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. He shares 3 ways to help re-align your PPC strategy...