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Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled...
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a mentor/mentee program Exclusive content and...
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of...
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook,
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was...
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