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As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of...
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook,
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was...
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.
Early reporting shows that
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