A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends...

With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.

We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero Conf, we also make sure...

If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool. 

A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans.

Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.

Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences.