Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 things: … [Read more...] about The Art Of Paid Search Promotional Copy
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On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
More about this Webinar Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. When you work with an agency, there are certain things you should keep an eye on. In this webinar … [Read more...] about On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this new live … [Read more...] about Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
London Keynoter Sophie Newton Talks the The Future of PPC
We're quickly adding speakers and sessions to our Hero Conf London agenda, with the help of the experts at PPC Hero and Hanapin Marketing. And we're very excited to introduce you to our opening keynoter. Sophie Newton is Director and Head of Innovation at Brainlabs, where her mission is to revolutionise paid media through mathematical marketing. We had a chance to talk … [Read more...] about London Keynoter Sophie Newton Talks the The Future of PPC
Behold The Hidden Feature Of Custom Labels
Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance and … [Read more...] about No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this webinar … [Read more...] about On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
More about this Webinar Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be … [Read more...] about On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
Webinar: Getting Your Ads Seen: Introducing In-Image Advertising
More about this Webinar In-image advertising allows you to overlay ads on editorial photos, where a user's attention is actively focused, creating higher viewability and engagement, and a better consumer experience. It is a fairly new technology and the next big thing all digital marketers need to be paying attention to. In this new live webinar, Hanapin joins GumGum, the … [Read more...] about Webinar: Getting Your Ads Seen: Introducing In-Image Advertising
Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
More about this Webinar Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on … [Read more...] about Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
Webinar: Better Results, Less Money: The Power of Location Marketing
More about this Webinar Location marketing is a smart way to get leads that have the best chance of converting for your business. Regardless of how great your ad is, it likely won’t perform as well if it doesn’t appear in the right places (where your customers are!). In this webinar recording, Hanapin's Associate Director of Services, Jeff Baum, and Unbounce's Performance … [Read more...] about Webinar: Better Results, Less Money: The Power of Location Marketing
Webinar: Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis
More about this Webinar PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us want to pull our hair out sometimes! How do you make valuable and easy-to-read reports? What kind of reports should you be pulling? And what's the best way to … [Read more...] about Webinar: Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis
