Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
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Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online community. But as great as we all … [Read more...] about Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Does PPC Make The World A Better Place?
The views expressed in this post are solely those of the author. I was recently spending time with some folks who I had never met, and before long, the conversation turned to current events - specifically the myriad of scandals in which the big tech companies have become embroiled. Soon, my new friends were discussing how creepy and distasteful it is that Google and Facebook … [Read more...] about Does PPC Make The World A Better Place?
3 FAQs about Midwest Digital Marketing Day
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a mentor/mentee program Exclusive content and discounts for registrants only 2. What are the webinar sessions … [Read more...] about 3 FAQs about Midwest Digital Marketing Day
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
ALSA Strategy: A New Way to Think About Old Strategies
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in luck and have some keyword Search volume to attack. In many cases though, … [Read more...] about ALSA Strategy: A New Way to Think About Old Strategies
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
How to Prepare Client Contact Changes
When working on an account, you get into a rhythm with your client about the goals for the account, future initiatives, and the rapport with your contact. When your client goes through the main point of contact change, it feels like there is a wrench thrown into your world. Sometimes this happens due to the person getting a new role within the company or other times they are … [Read more...] about How to Prepare Client Contact Changes
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
At Hanapin, we live, breathe, and love PPC. It’s what we do for clients and what we’re passionate about. We've been producing PPC Hero since 2007 and Hero Conf, a conference series dedicated to our fellow PPC enthusiasts, since 2012. And now, we're excited to introduce our newest initiative - Hero Academy. Hero Academy is a video series that offers short and basic how-tos for … [Read more...] about INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease … [Read more...] about 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
