Google has been busy recently making several updates to the features and policies for AdWords. Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize. AdWords Launches Add-On for Google Sheets Google recently announced a new Google Sheets Add-On that gives AdWords users the ability … [Read more...] about 2018 AdWords Updates: Notes, Add-Ons & Optimize
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Return on Ad Spend, An Unsung Metric
Return on ad spend (ROAS) is one of the easiest revenue-based metrics to measure. It is simply the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. Here’s the formula: (Revenue/Spend) = Return on Ad Spend Pretty simple, but here’s an example for further clarification: If I spent $10,000 on paid search in October … [Read more...] about Return on Ad Spend, An Unsung Metric
Spotify Advertising: The Why and How
As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
AdWords Interface Updating By End of 2018
As I write this, Sarah McLachlan’s “I Will Remember You” is quietly playing in the background, as Google just announced big “Changes” coming our way. By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience. This is the end of an era and I say “Bring on the Wonder”. For the few who may not have noticed the ‘Try the Faster AdWords’ button in … [Read more...] about AdWords Interface Updating By End of 2018
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. This latest marketing platform update comes on the heels of the new reporting options Amazon launched earlier this year. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data. Dashboard Features The new feature lets you plot two … [Read more...] about Amazon Launches Seller Central Sponsored Products Dashboard
Time to VOTE! 2018 Top 25 Most Influential PPC Experts
This year is flying by, but GUESS WHAT? The time has come to vote! And I'm not talking about politics - I'm talking about voting for the Top 25 Most Influential PPC Experts of 2018. Are there PPC experts that you love following on Twitter? Or that you never miss a chance to watch speak? Who do you look up to? Whose blog posts do you ALWAYS take the time to read, no matter how … [Read more...] about Time to VOTE! 2018 Top 25 Most Influential PPC Experts
The Latest on LinkedIn Video Ads
In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform. You may have seen Video Ads on the platform in recent months. LinkedIn has been testing video ads with select advertisers since August 2017, but Q2 is the first time the general advertising public has … [Read more...] about The Latest on LinkedIn Video Ads
New In Bing Extensions: Account Level Ad Extension Management
In September of 2017, to help improve campaign management efficiency, Bing Ads announced account level association for ad extensions. Fast-forward to this week, you will now also be able to manage account level ad extension associations from Bing Ads Editor, starting with Callout Extensions. Furthermore, Bing Ads will continue to add support for account level ad extension … [Read more...] about New In Bing Extensions: Account Level Ad Extension Management
How To: DoubleClick Search Formula Columns
Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are and how they work, then we’ll go through a few use cases that will serve as good … [Read more...] about How To: DoubleClick Search Formula Columns
Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the month on Post-Click Tips for Seamless Conversions, I’ll be … [Read more...] about Creating a Seamless Pre- to Post-Click Experience
Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best, digital marketing platforms can improve the user experience for consumers by introducing them to products and services they are likely to be interested in, and deliver stronger ROIs for advertisers … [Read more...] about Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
