Professional conferences are an exciting way to gain new knowledge about your field, share the knowledge you already have, and build your professional network. With so many ways to use conference attendance to advance your career, having an understanding of how to get the most out of a professional conference is key to avoiding information fatigue. In preparation for our … [Read more...] about How to Get the Most Out of Professional Conferences
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Amazon Updates AMS Reporting Abilities
If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit is NEXT WEDNESDAY 2/28!! The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting to conduct and … [Read more...] about Last Chance to Register for the PPC Hero Summit!
Reframing The Conversation: The Benefits Of Profit-Based PPC Management
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the … [Read more...] about Reframing The Conversation: The Benefits Of Profit-Based PPC Management
PPC Chores: A Mid-Winter Cleaning
Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s … [Read more...] about PPC Chores: A Mid-Winter Cleaning
The Case For PPC Creative In Multiple Languages
For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it's likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The "close enough" by running duplicated English campaigns … [Read more...] about The Case For PPC Creative In Multiple Languages
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
Do you love nerding out on PPC and would jump at the chance to attend Hero Conf this year for free? Pss..Answering yes or even "maybe" means there's a cool contest for you. Yay! You may or may not have heard by now that we're holding a PPC Hero Summit on February 28th from 11am - 2pm. It's going to be an awesome event with 6 actionable PPC sessions, specialized PPC experts, … [Read more...] about Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
Announcing The PPC Hero Summit!
Prepare the coffee and snacks, secure a conference room for your whole team, have your phone close for a selfie photo, and get ready for 3 hours of training and fun with real, live PPC Heroes! Wait, what's this Summit thing again? The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a … [Read more...] about Announcing The PPC Hero Summit!
Our Final Austin Golden Ticket Winner is…
...Jess Bader (@Jessica1Rae). You're headed to Austin, on us! Thank you to everyone who participated in the Hero Conf Austin Golden Ticket Giveaway. We hope you not only had a little bit of fun, but also stumbled upon some great content here on PPC Hero. For anyone who participated, you've got a special thank you in your Twitter DMs. Hero Conf Austin … [Read more...] about Our Final Austin Golden Ticket Winner is…
Unlock New Functionality And Save Time With Supermetrics Queries
Loyal PPC Hero readers know that we’re big fans of the automation software Supermetrics. The product’s Google Sheets add-on is a powerful tool for PPC marketers to accomplish a wide-variety of tasks; from creating reports to automating bids and budgets, the tool allows digital marketers to work more efficiently and save a ton of time. If you use the tool, you know that there’s … [Read more...] about Unlock New Functionality And Save Time With Supermetrics Queries
NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
Our first Hero is now hidden! That's right, your chance to win one of three FREE tickets to Hero Conf Austin, our annual all-PPC conference, begins today! As an avid reader of PPC Hero and friend of Hanapin Marketing, we’d like to say thanks by offering up the chance to win your way to Hero Conf Austin, April 16-18, on us! We have 3 golden tickets for Hero Conf Austin and … [Read more...] about NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
