Announcing The PPC Hero Summit!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Prepare the coffee and snacks, secure a conference room for your whole team, have your phone close for a selfie photo, and get ready for 3 hours of training and fun with real, live PPC Heroes!

Wait, what’s this Summit thing again?

The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero.

Are you:

  • Looking for a better search or social strategy?
  • Interested in the latest scoop on important industry updates?
  • Starting CRO and want some great tips and tricks?
  • Wanting to conduct and optimize a competitor analysis?
  • Needing to pivot because your PPC account is tapped out or ineffective?

Then the PPC Hero Summit is the perfect event for you. Along with Hanapin’s own PPC Heroes, we’ll also be featuring Brad Geddes and Fred Vallaeys!

Here’s a look at the agenda:

11:00am – 11:30am EST:        Machine Learning in Today’s Paid World

11:30am – 12:00pm EST:        Creating a Killer Paid Search & Paid Social Strategy

12:00pm – 12:20pm EST:        Important 2018 Google AdWords Updates

12:30pm – 1:00pm EST:          CRO 101: What it is and Why it Matters

1:00pm – 1:30pm EST:             A Step Ahead: Analyzing Your Competition

1:30pm – 2:00pm EST:             When & How to Pivot Your PPC Strategy


The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We’ll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.

Can’t make it?

That’s ok! We’ll email all registrants the recording and slides after the Summit is over, so even if you can’t attend, register anyways to get super valuable PPC content from the blog writers that live, breathe, and love PPC.

AND, we may or may not have some other things up our sleeves…..;) Stay tuned this week!





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