A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables without an advanced statistical software (such as … [Read more...] about Using Excel Regressions To Better Understand KPIs
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Why I’m Excited For The New Google Attribution
You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a PPC strategy for your client or company, chances are you use more than one channel … [Read more...] about Why I’m Excited For The New Google Attribution
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
How To Find The Right PPC Audiences
When I am working on an account and trying to optimize the campaigns to the fullest potential, I get stuck in a rut of looking at keywords, bids, and budgets. While these are great and essential ways to create efficient spend in your account, you are treating all users the same. Once you open up the Audience Insights report and think about how to segment your audiences, you … [Read more...] about How To Find The Right PPC Audiences
Training The New Generation Of Digital Marketers
Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. In comparison, scientists have studied goldfish in the past to have 9-second attention spans. Addressing Shorter … [Read more...] about Training The New Generation Of Digital Marketers
Hanapin Launches a New Site!
The Hanapin team has been really busy these past few months and we're excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library (formerly known as the Resource Library). The … [Read more...] about Hanapin Launches a New Site!
Live Blogging Google Marketing Next 2017
It's that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are announced. We're excited to see what … [Read more...] about Live Blogging Google Marketing Next 2017
How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC. Before we discuss how to develop a lead nurture strategy, first you have to understand what is “lead nurturing?” Lead Nurturing, by definition, “is the process of developing relationships with buyers at every step … [Read more...] about How To Build A PPC Lead Nurture Strategy
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying them? Do you … [Read more...] about Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Always Remain Congruent In Your PPC Efforts
All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together to try and get our conversion rate up. Our … [Read more...] about Always Remain Congruent In Your PPC Efforts
Attribution is Awesome! Here’s Why It’s Terrible
As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn't say "figuring it out") is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change … [Read more...] about Attribution is Awesome! Here’s Why It’s Terrible
Vote Now For The 2017 Top 25 Influential PPC Experts!
I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter, are always attending their webinars, and feel your mind explode with awesome knowledge anytime you see them speak. The time to VOTE for PPC Hero's annual list of the Top 25 Most … [Read more...] about Vote Now For The 2017 Top 25 Influential PPC Experts!
