With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
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6 Components of A Successful CRO Program
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways. … [Read more...] about 6 Components of A Successful CRO Program
Apple Search Ads: What You Need To Know To Improve Performance
Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your competition, you can … [Read more...] about You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Your PPC Golden Ticket to Hero Conf LA
The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we'd like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017, on us! We have 3 golden tickets for Hero Conf LA and all you have to do is keep reading to win one! We're hiding our golden PPC friends within the content on PPC Hero over … [Read more...] about Your PPC Golden Ticket to Hero Conf LA
Understanding the Ins and Outs of Programmatic for PPC [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Understanding the Ins and Outs of Programmatic for PPC. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Definitive Programmatic Guide for PPC Managers 4 Tips to Optimize … [Read more...] about Understanding the Ins and Outs of Programmatic for PPC [Webinar Confirmation]
On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC
More about this Webinar Programmatic advertising is a hot topic in the world of PPC, but is probably the most often misunderstood strategy. It can appear to be a scary beast that many marketers worry about taking on, but the opportunities (and success) it can offer your overall marketing plan is worth it. In this webinar recording, Founder and CEO of MightyHive Pete Kim will … [Read more...] about On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, New Bing Features You Need in 2017 for Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Most Important Updates in the PPC World for 2016 Top 6 Ways to … [Read more...] about New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]
On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
My 2017 PPC Platform Wish List
We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent for this blog post: I hope the geniuses behind each of the … [Read more...] about My 2017 PPC Platform Wish List
Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
