Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
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Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
Spend all your time working with Google Ads lead gen campaigns, it's easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting targets and missing quotas, is the ability to optimize for sales, not leads. Strategically, it’s an easy win - let’s track, report and … [Read more...] about How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
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The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have read Part I but it won't hurt. The Google ads trial revealed a number of significant ways in which the company … [Read more...] about The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Advertisers: How Netflix is Coming for You
If you haven't yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven't, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won't be news. If you have an individual or household subscription, you may well have been alerted to a change in your service, with Netflix switching you from … [Read more...] about Advertisers: How Netflix is Coming for You
ASA increasingly clamping down on misleading social media ads
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA announced yesterday on their website, only three related to traditional platforms, while four were digital … [Read more...] about ASA increasingly clamping down on misleading social media ads
Hero Conf is back – join us in San Diego this November
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda - the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re not hanging around. We’re hosting a two-day edition of Hero Conf on … [Read more...] about Hero Conf is back – join us in San Diego this November
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
