As the PPC competition increases over time we should all be looking for new opportunities.Twitter and LinkedIn have both enhanced their services by adding PPC components. The opportunity is there but how to you explain this to a client or stakeholder, and why they should...

Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. This week, Twitter did it...

In the full recording of this week's webinar, hear Carrie Albright of Hanapin Marketing, John Lee of Clix Marketing and Alicia Antoniolli of 3Q Digital share a complete course of Twitter ad know-how–from getting started to getting results.

Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect that. But Twitter isn’t right...

If you haven’t heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You’ll have the entire last week...

To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter,...

To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a...

A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.

Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.

Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.