Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website...

Hero Conf 2015 closes with a keynote from Twitter’s Bryan Sise, Product Marketing Team Lead and Senior Manager. He’ll wrap up the day with a discussion of how to determine intent on Twitter to find new customers. “If advertisers are relying solely on SEM for...

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The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.

The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a Twitter Card: campaigns, tweets, ad...

Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.

Twitter cards are an easy way to start advertising on Twitter. They take about five minutes to create and they are designed for the conversion-focused advertiser. On April 25th, Twitter released website cards as an additional advertising option to Twitter lead cards. The creative needed...

Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted Accounts were displayed only in...