You're All Set! You're now registered for Google and Hanapin Marketing's webinar, Leveraging Micro-Moments: Using PPC When It Matters Most. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Mobilegeddon Impacts Paid Search Are Long Tailed … [Read more...] about Webinar Confirmation: Leveraging Micro-Moments: Using PPC When It Matters Most
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Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
More about this Webinar As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it's absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are … [Read more...] about Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
Webinar
Live Webinar Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome … [Read more...] about Webinar
Final Chance to Join Your Fellow PPC Heroes in Person!
We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of the Year. But your time to access world-class PPC content is almost up. Don’t miss: Keynotes from: Attendees from: Networking at: Plus: 65 speakers 44 sessions 11 networking opportunities 1 incredible … [Read more...] about Final Chance to Join Your Fellow PPC Heroes in Person!
Webinar: The Technical Revolution of Digital Marketing
More about this Webinar While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. In the recording, distinguished marketing … [Read more...] about Webinar: The Technical Revolution of Digital Marketing
When You Should Charge For PPC Audits – AKA How To Land A New Client
This is the fifth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous posts … [Read more...] about When You Should Charge For PPC Audits – AKA How To Land A New Client
Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
This is the fourth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous … [Read more...] about Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This is the third in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous posts … [Read more...] about When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
Best Sources And Techniques For Identifying Great Talent
This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
