Learn about strategies and tactics specific to the YouTube Advertising platform on key areas of creative, targeting, bid type, and placement. Read More »

YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test. Read More »

If you want people to find your video content, you need the right keywords.  It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video... Read More »

90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing. Read More »

For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube. Read More »

Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples. Read More »

Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results. Read More »

2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front. Read More »

In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are implementing this new format. Read More »

Join Hanapin Marketing's Andrew Harder and TubeBuddy's Daniel Batal as they walk you through how to sift through one of the world's fastest-growing platforms. Read More »