YouTube
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4. Read More »
YouTube
There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4. Read More »
Search, YouTube
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you! Read More »
Amazon, Bing Ads
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos... Read More »
YouTube
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy. Read More »
YouTube
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific... Read More »
Upcoming Webinars, Webinars
Having a million and one questions about optimizing your YouTube strategy? Read More »
Basic PPC Strategies, YouTube
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time... Read More »
How To, Video Ads
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads. Read More »
Advanced PPC Strategies, PPC Strategy
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019. Read More »
Upcoming Webinars, Webinars
Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD. Read More »
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