Google Ads, Targeting
Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects! Read More »
Google Ads, Targeting
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects! Read More »
Google Ads, PPC Strategy
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy! Read More »
Upcoming Webinars, Webinars
In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy. Read More »
Display, Google Ads
YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads. Read More »
Display, Search
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways. Read More »
Google Ads Scripts, News
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting. Read More »
Resources, Uncategorized
Learn how to convince your stakeholders that YouTube is an important link in the digital advertising chain, how to measure its success, and get started. Read More »
How To, PPC Strategy
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads. Read More »
Branding, Our Position
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising. Read More »
Google Ads, News & Reaction
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Read More »
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