We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.

YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

Seven tips for optimizing and the creation of video campaigns and video ads in AdWords YouTube advertising.

Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of the always-necessary solid business model....

October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot...

What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.

I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then...