YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads.

With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting.

Learn how to convince your stakeholders that YouTube is an important link in the digital advertising chain, how to measure its success, and get started.

We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.

YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

Seven tips for optimizing and the creation of video campaigns and video ads in AdWords YouTube advertising.