2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front.

In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are implementing this new format.

Join Hanapin Marketing's Andrew Harder and TubeBuddy's Daniel Batal as they walk you through how to sift through one of the world's fastest-growing platforms.

There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4.

Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos...

A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.

Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific...

Having a million and one questions about optimizing your YouTube strategy?

YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time...