Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
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The Top 25 Most Influential PPC Experts in 2021
If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
How to Get the Most Out of Facebook Video Ads Strategy
Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there's no better option than … [Read more...] about How to Get the Most Out of Facebook Video Ads Strategy
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
What a Post-Pandemic Marketing Strategy Should Look Like
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings and follow current trends … [Read more...] about What a Post-Pandemic Marketing Strategy Should Look Like
Think Big About Cross-Channel Data!
You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible? We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically complex reality of … [Read more...] about Think Big About Cross-Channel Data!
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You can identify specific moments in your video … [Read more...] about Video as a Non-Negotiable for Digital Marketing
Best Practices to Maximize Connected TV Advertising
Overview As more people cut cable and satellite, the need for connected TV advertising becomes essential to a brand’s overall media strategy. While traditional TV campaigns are still relevant to increasing your reach, connected TV ads allow for real-time optimizations and more targeting opportunities. Before we jump into best practices, let’s take a step back … [Read more...] about Best Practices to Maximize Connected TV Advertising
Google Display Network Best Practices In A First-Party Cookie World
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely be limited. We’ll instead focus more on targeting users with certain interests or browsing habits. This results in limited capabilities when it comes to reaching certain markets. … [Read more...] about Google Display Network Best Practices In A First-Party Cookie World
February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping … [Read more...] about February 2021 Updates to Paid Media Platforms
