Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google, and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect … [Read more...] about 3 Killer Strategies for Custom Affinity Audience Campaigns
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July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what's changing the landscape of paid advertising. From driving conversions through YouTube and Amazon to avoiding … [Read more...] about Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in which you've chosen to work. I was ruminating on my early days working in digital marketing and the stress it brought me learning the ropes. I started in 2012, though the first time I encountered the … [Read more...] about PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
At Hanapin, we live, breathe, and love PPC. It’s what we do for clients and what we’re passionate about. We've been producing PPC Hero since 2007 and Hero Conf, a conference series dedicated to our fellow PPC enthusiasts, since 2012. And now, we're excited to introduce our newest initiative - Hero Academy. Hero Academy is a video series that offers short and basic how-tos for … [Read more...] about INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
3 PPC Techniques to Strengthen your Brand
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what happened when one of our clients paused their … [Read more...] about 3 PPC Techniques to Strengthen your Brand
Your First Google Ads Campaign: Everything You Should Know
Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to worry about anything. I am going … [Read more...] about Your First Google Ads Campaign: Everything You Should Know
Guide To Google Ads Performance Planner
On May 13, Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution. What Does Performance Planner … [Read more...] about Guide To Google Ads Performance Planner
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
70/20/10 PPC Budgeting
Budgeting for clients is an uphill battle. It is also a challenge deciding how you want to spend your client’s budget, how to figure out the amount to allocate towards a certain platform, and then to develop a reasoning for your recommendation. There’s a method that I have fallen back on, that many at Hanapin utilize for their accounts. It is the 70/20/10 budgeting rule. This … [Read more...] about 70/20/10 PPC Budgeting
