Are you stuck on bidding? You're not alone. Keyword bidding can be a daunting part of PPC management...but it doesn't have to be! https://www.youtube.com/watch?v=0wP-2vyS0RI In this episode of Ticker Tuesday, we walk through when it's a good idea to increase bids, and when to decrease them, all in less than a minute. So whether you're about to create your first AdWords … [Read more...] about Ticker Tuesday: Bidding Strategies, Part 1
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Ticker Tuesday: Making Good PPC Accounts Great
Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we'll give you 4 tips that will help clean up your account and get it ready for the pay-per-click big time...all in less than a minute! https://www.youtube.com/watch?v=f1i8OJ4J66c Ticker Tuesdays are Hanapin's newest video series, and will air every Tuesday … [Read more...] about Ticker Tuesday: Making Good PPC Accounts Great
Our Guide To Google Analytics IQ Testing: C is for Cookie
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal … [Read more...] about Our Guide To Google Analytics IQ Testing: C is for Cookie
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
Letter from the CEO – “Luke, I am your father.”
Yeah, I realize that's not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month's Letter from the CEO, and this one is perfectly applicable! In March, I wrote that Hanapin is increasing the investment in our blogs. They're a great source of pride for us, we have a lot of fun with them, and they generate quite … [Read more...] about Letter from the CEO – “Luke, I am your father.”
Tell Us What You Want, What You Really Really Want
Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really want. Suggestions Box We here at PPC Hero work hard to keep you informed of the latest industry trends, but the best way to provide you with the information you want is to … [Read more...] about Tell Us What You Want, What You Really Really Want
Everything You Need To Ace Microsoft’s adExcellence Exam
I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible on a joyride to downtown Chicago, and inevitably end up on lip synching twist and shout on top a float in the Von Steuben Day Parade. My main area of concern was … [Read more...] about Everything You Need To Ace Microsoft’s adExcellence Exam
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool to its full potential. Since then, we’ve been making more of an effort to set up remarketing campaigns in … [Read more...] about Adwords Remarketing Success
PPC Hero Video Blog #4: Demographic Targeting
Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser history in order to better target ads to their preferences. This "Do not track" feature, as it has been named, has made … [Read more...] about PPC Hero Video Blog #4: Demographic Targeting
PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
If you haven't heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You'll have the entire last week of every month to get your submissions Tweeted to us. You might be thinking, "Seriously? Do you think I'm going to remember four weeks from now to Tweet … [Read more...] about PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for … [Read more...] about PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
