If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
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PPC News Roundup for November 12, 2010
On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD of PPCBlog has written a post on exactly how Google Instant affects PPC campaigns. His article summarizes the findings of a study of Instant search … [Read more...] about PPC News Roundup for November 12, 2010
Google Voice and Adwords Combine
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. … [Read more...] about Google Voice and Adwords Combine
PPC News Roundup for November 5, 2010
Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common problem in PPC advertising where the landing page doesn’t take customers where the ad suggested it would. Michael Mostert has written a post on adCenter Blog about the importance of … [Read more...] about PPC News Roundup for November 5, 2010
PPC News Roundup for October 29, 2010
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too soon to shop online for the upcoming holidays…well…you’re wrong. Shenk notes that in 2009 online retail sales shot up 51%, and this trend is expected to continue. He … [Read more...] about PPC News Roundup for October 29, 2010
Google Is Not Creepy
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers. What I’m … [Read more...] about Google Is Not Creepy
PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission … [Read more...] about PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
PPC News Roundup for September 24, 2010
Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing. The idea is, people don’t always know what … [Read more...] about PPC News Roundup for September 24, 2010
How Can I Make it Better? Part 4: Improving Click-Through Rate
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score, while Erin recently posted tips on improving poor landing pages. Today, I am going to continue the series with tips on how to improve the … [Read more...] about How Can I Make it Better? Part 4: Improving Click-Through Rate
PPC News Roundup for September 17, 2010
The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC … [Read more...] about PPC News Roundup for September 17, 2010
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
6 Tips on Passing the Google Adwords Qualified Professional Exam
I recently had an opportunity to take the Google Advertising Fundamentals Exam, what fun! Overall it was a good experience, but here are a few tips that I wish I had known before taking it: 1) Read all of the materials in the learning center for the exam. Even if you’ve been working with Adwords for a while, this could still be useful for the random trivia they throw at you. … [Read more...] about 6 Tips on Passing the Google Adwords Qualified Professional Exam
