Are you stuck on bidding?  You’re not alone.  Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids, and when to decrease them,...

Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we’ll give you 4 tips that will help clean up your account and get it ready for the pay-per-click big time…all in less than...

This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a...

PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”

This post is in response to you, our readers!  In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next.  This is great as...

Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable! In March, I wrote that Hanapin is increasing the investment...

Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really want. Suggestions Box We here...

I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible on a joyride to downtown...

Have you tried out the remarketing option in Google Adwords?  I’ve been pretty impressed with the results that we’ve seen with this tool so far.  Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool...

Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser history in order to better...