The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet?

At the Summit, not only will you get updated on the latest happenings in paid media, but you’ll get strategies and tips that you can implement right away in your accounts for better performance. AND we’ll even help you better explain that great performance to your boss!

In session 7, we’ll talk about how to make machine learning work for your brand with Frederick Vallaeys, Co-Founder of Optmyzr, and Jeff Baum, Senior Director of Services for Hanapin Marketing. And session 8 features Carrie Albright, Director of Services at Hanapin, and Lauren Rosner, Senior Project Manager at Hanapin. They are the smart women that will teach you how to better explain PPC performance to your boss or your C-level executives.

Most digital marketers are not 100% sold on search engines’ machine learning features and settings, especially those that are spending OUR budgets. In this session that debuts at 2pm EST, learn what’s working and what’s not when it comes to engines’ machine learning, why you would choose a 3rd party tool over the engines’ capabilities, and what you need to do to take better advantage of machine learning. Plus, Fred and Jeff will share their predictions for machine learning and tips on how to explain all of this to your boss.

Do you struggle with the question of “what’s going on?” in meetings with your CMO? Wishing you had a better way of explaining the complexity of your campaigns to people that don’t do paid media as much as you? In the last session of the 2020 PPC Hero Summit, Carrie and Lauren will give you tips on how to answer that inevitable question and explain valuable insights to your C-level executive.

Other topics the Summit will cover include search trends, how content marketing and PPC can work together, ABM, audience targeting, remarketing in a post-cookie world, and powerful Facebook strategies.

If paid media is any part of your job, then you’ll appreciate the actionable takeaways and valuable discussions that you’ll get by attending the Summit.

NEW THIS YEAR! PPC Hero Summit will have its own Slack Channel, where you can have discussions and directly ask the presenters questions right after each of their sessions. Plus, we’ll have contests and giveaways throughout the event. Stay tuned for more details!