In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.
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Gain Insight Into User Intent With These Two Analytics Reports
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to...
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